Goal-Based Savings Feature Video
Directed and animated a motion video introducing our multi-goal savings feature to drive adoption and increase user deposits.
Goal-Based Savings Feature Video
Directed and animated a motion video introducing our multi-goal savings feature to drive adoption and increase user deposits.
Goal-Based Savings Feature Video
Directed and animated a motion video introducing our multi-goal savings feature to drive adoption and increase user deposits.
Date
Jun 2024
Role
Art Direction, Designer
Category
Motion Graphic
Company
iBank Marketing
Overview
I created a motion graphic video introducing our goal-based savings feature—allowing personal banking users to set and save towards multiple financial goals simultaneously. The video aimed to drive feature adoption and increase user engagement by clearly communicating the feature's benefits.
As the sole designer, I established the art direction and managed the complete process from storyboarding through animation, editing, and subtitle integration. I coordinated with the copywriter and voiceover talent whilst navigating financial compliance requirements.
The video successfully increased feature adoption and improved user understanding, with positive feedback and engagement metrics. The replicable visual framework I created enabled the team to produce future feature education videos consistently.
Feature Education Through Visual Storytelling
Each frame demonstrates the progression from feature introduction to user benefit communication—using consistent brand illustrations, intuitive UI demonstrations, and clear messaging hierarchy to explain complex financial concepts. The motion system guides users through goal-setting workflows whilst maintaining visual consistency with the app's design language. By establishing a cohesive visual narrative across multiple scenes, the video transforms abstract savings concepts into tangible, actionable steps that resonate with users.
Goal-Based Savings Feature Video
Directed and animated a motion video introducing our multi-goal savings feature to drive adoption and increase user deposits.
Goal-Based Savings Feature Video
Directed and animated a motion video introducing our multi-goal savings feature to drive adoption and increase user deposits.
Goal-Based Savings Feature Video
Directed and animated a motion video introducing our multi-goal savings feature to drive adoption and increase user deposits.
Date
Jun 2024
Role
Art Direction, Designer
Category
Motion Graphic
Company
iBank Marketing
Overview
I created a motion graphic video introducing our goal-based savings feature—allowing personal banking users to set and save towards multiple financial goals simultaneously. The video aimed to drive feature adoption and increase user engagement by clearly communicating the feature's benefits.
As the sole designer, I established the art direction and managed the complete process from storyboarding through animation, editing, and subtitle integration. I coordinated with the copywriter and voiceover talent whilst navigating financial compliance requirements.
The video successfully increased feature adoption and improved user understanding, with positive feedback and engagement metrics. The replicable visual framework I created enabled the team to produce future feature education videos consistently.
Feature Education Through Visual Storytelling
Each frame demonstrates the progression from feature introduction to user benefit communication—using consistent brand illustrations, intuitive UI demonstrations, and clear messaging hierarchy to explain complex financial concepts. The motion system guides users through goal-setting workflows whilst maintaining visual consistency with the app's design language. By establishing a cohesive visual narrative across multiple scenes, the video transforms abstract savings concepts into tangible, actionable steps that resonate with users.
Goal-Based Savings Feature Video
Directed and animated a motion video introducing our multi-goal savings feature to drive adoption and increase user deposits.
Goal-Based Savings Feature Video
Directed and animated a motion video introducing our multi-goal savings feature to drive adoption and increase user deposits.
Goal-Based Savings Feature Video
Directed and animated a motion video introducing our multi-goal savings feature to drive adoption and increase user deposits.
Date
Jun 2024
Role
Art Direction, Designer
Category
Motion Graphic
Company
iBank Marketing
Overview
I created a motion graphic video introducing our goal-based savings feature—allowing personal banking users to set and save towards multiple financial goals simultaneously. The video aimed to drive feature adoption and increase user engagement by clearly communicating the feature's benefits.
As the sole designer, I established the art direction and managed the complete process from storyboarding through animation, editing, and subtitle integration. I coordinated with the copywriter and voiceover talent whilst navigating financial compliance requirements.
The video successfully increased feature adoption and improved user understanding, with positive feedback and engagement metrics. The replicable visual framework I created enabled the team to produce future feature education videos consistently.
Feature Education Through Visual Storytelling
Each frame demonstrates the progression from feature introduction to user benefit communication—using consistent brand illustrations, intuitive UI demonstrations, and clear messaging hierarchy to explain complex financial concepts. The motion system guides users through goal-setting workflows whilst maintaining visual consistency with the app's design language. By establishing a cohesive visual narrative across multiple scenes, the video transforms abstract savings concepts into tangible, actionable steps that resonate with users.