I created a motion graphic video introducing our goal-based savings feature—allowing personal banking users to set and save towards multiple financial goals simultaneously. The video aimed to drive feature adoption, increase active user engagement, and grow total savings deposits by clearly communicating the feature's benefits.

As the sole designer, I established the art direction that would serve as a template for the series, ensuring visual consistency across future educational content. Working with significant resource constraints—no professional production budget—I managed the complete process from storyboarding through animation, editing, and subtitle integration, coordinating with the business team's copywriter and internal voiceover talent whilst navigating financial compliance requirements.

The video successfully increased feature adoption and improved user understanding, evidenced by positive feedback and engagement metrics. By creating a replicable production framework under budget limitations, I established a sustainable approach for future feature education that balanced professional quality with practical resource constraints.