BaaS Website Redesign
Redesigned a Banking-as-a-Service website to better communicate our offering and drive B2B lead generation.
BaaS Website Redesign
Redesigned a Banking-as-a-Service website to better communicate our offering and drive B2B lead generation.
BaaS Website Redesign
Redesigned a Banking-as-a-Service website to better communicate our offering and drive B2B lead generation.
Date
Sep 2024
Role
Designer
Category
Web Design
Company
Minna Bank
Overview
I led the complete redesign of our Banking-as-a-Service website, transforming an outdated platform into a lead-generation tool for corporate partners. The previous site failed to explain our service offering clearly and lacked strong calls-to-action, limiting our ability to attract business clients.
Working under tight timelines whilst managing concurrent projects, I established a new visual direction, redesigned the entire domain (homepage, service pages), and developed a responsive component library that could scale with our growing service offerings.
The redesigned website established a more professional visual language aligned with our brand, improved comprehension for new visitors, and successfully attracted new corporate partners—delivering measurable business impact through better positioning and user experience.
Responsive Architecture & Visual System
Established a cohesive responsive framework that maintains visual consistency and brand identity across all device sizes—from desktop to mobile viewports. The homepage leverages bold imagery and clear hierarchical structure to immediately communicate service value, whilst content pages employ the signature yellow line motif as a conceptual thread throughout the user journey. This distinctive visual element embodies the core proposition of connecting banks with their customers' end-users, transforming an abstract B2B service concept into a tangible, memorable brand expression. The modular component system ensures scalability as the service offering expands, whilst the strategic use of white space and typography hierarchy enhances comprehension for corporate decision-makers navigating complex financial technology solutions.
BaaS Website Redesign
Redesigned a Banking-as-a-Service website to better communicate our offering and drive B2B lead generation.
BaaS Website Redesign
Redesigned a Banking-as-a-Service website to better communicate our offering and drive B2B lead generation.
BaaS Website Redesign
Redesigned a Banking-as-a-Service website to better communicate our offering and drive B2B lead generation.
Date
Sep 2024
Role
Designer
Category
Web Design
Company
Minna Bank
Overview
I led the complete redesign of our Banking-as-a-Service website, transforming an outdated platform into a lead-generation tool for corporate partners. The previous site failed to explain our service offering clearly and lacked strong calls-to-action, limiting our ability to attract business clients.
Working under tight timelines whilst managing concurrent projects, I established a new visual direction, redesigned the entire domain (homepage, service pages), and developed a responsive component library that could scale with our growing service offerings.
The redesigned website established a more professional visual language aligned with our brand, improved comprehension for new visitors, and successfully attracted new corporate partners—delivering measurable business impact through better positioning and user experience.
Responsive Architecture & Visual System
Established a cohesive responsive framework that maintains visual consistency and brand identity across all device sizes—from desktop to mobile viewports. The homepage leverages bold imagery and clear hierarchical structure to immediately communicate service value, whilst content pages employ the signature yellow line motif as a conceptual thread throughout the user journey. This distinctive visual element embodies the core proposition of connecting banks with their customers' end-users, transforming an abstract B2B service concept into a tangible, memorable brand expression. The modular component system ensures scalability as the service offering expands, whilst the strategic use of white space and typography hierarchy enhances comprehension for corporate decision-makers navigating complex financial technology solutions.
BaaS Website Redesign
Redesigned a Banking-as-a-Service website to better communicate our offering and drive B2B lead generation.
BaaS Website Redesign
Redesigned a Banking-as-a-Service website to better communicate our offering and drive B2B lead generation.
BaaS Website Redesign
Redesigned a Banking-as-a-Service website to better communicate our offering and drive B2B lead generation.
Date
Sep 2024
Role
Designer
Category
Web Design
Company
Minna Bank
Overview
I led the complete redesign of our Banking-as-a-Service website, transforming an outdated platform into a lead-generation tool for corporate partners. The previous site failed to explain our service offering clearly and lacked strong calls-to-action, limiting our ability to attract business clients.
Working under tight timelines whilst managing concurrent projects, I established a new visual direction, redesigned the entire domain (homepage, service pages), and developed a responsive component library that could scale with our growing service offerings.
The redesigned website established a more professional visual language aligned with our brand, improved comprehension for new visitors, and successfully attracted new corporate partners—delivering measurable business impact through better positioning and user experience.
Responsive Architecture & Visual System
Established a cohesive responsive framework that maintains visual consistency and brand identity across all device sizes—from desktop to mobile viewports. The homepage leverages bold imagery and clear hierarchical structure to immediately communicate service value, whilst content pages employ the signature yellow line motif as a conceptual thread throughout the user journey. This distinctive visual element embodies the core proposition of connecting banks with their customers' end-users, transforming an abstract B2B service concept into a tangible, memorable brand expression. The modular component system ensures scalability as the service offering expands, whilst the strategic use of white space and typography hierarchy enhances comprehension for corporate decision-makers navigating complex financial technology solutions.