I led the complete redesign of our Banking-as-a-Service website, transforming an outdated platform into a strategic lead-generation tool for corporate partners. The previous site failed to explain our service offering clearly and lacked strong calls-to-action, limiting our ability to attract potential business clients.

Working under tight timelines whilst managing concurrent projects, I established a new visual direction, redesigned the entire domain (homepage, service pages), and developed a responsive component library that could scale with our growing service offerings. I navigated uncertain content requirements and coordinated approvals across multiple teams to deliver a cohesive solution.

The redesigned website established a more professional visual language aligned with our brand, improved comprehension for new visitors, and successfully attracted new corporate partners—demonstrating clear commercial impact through better positioning and user experience.