Car Loan Service Campaign
Directed and animated a YouTube ad campaign for our car loan service, translating compliance-heavy messaging into engaging motion content.
Car Loan Service Campaign
Directed and animated a YouTube ad campaign for our car loan service, translating compliance-heavy messaging into engaging motion content.
Car Loan Service Campaign
Directed and animated a YouTube ad campaign for our car loan service, translating compliance-heavy messaging into engaging motion content.
Date
Apr 2024
Role
Art Direction, Designer
Category
Motion Graphic
Company
Fukuoka Bank
Overview
I created a 15-second motion graphic advertisement for our consumer car loan service, designed to drive sign-ups through YouTube advertising. Working from a script provided by the business team, I handled complete visual execution—establishing the creative tone, designing the storyboard, and delivering full animation across multiple aspect ratios for different placements.
I balanced financial compliance requirements with engaging visual storytelling, transforming technical loan information into accessible visual narratives that maintained brand alignment.
The campaign achieved higher engagement compared to previous efforts, demonstrating that compliance-constrained content could still drive meaningful interaction through strong visual storytelling.
Compliance-Driven Storytelling Through Motion
Each frame demonstrates the balance between regulatory obligations and creative storytelling—using smooth transitions, approachable iconography, and clear typographic hierarchy to maintain viewer attention whilst delivering mandatory information. The motion sequences guide viewers through loan details progressively, transforming compliance content into accessible visual communication that works across different YouTube placements.
Car Loan Service Campaign
Directed and animated a YouTube ad campaign for our car loan service, translating compliance-heavy messaging into engaging motion content.
Car Loan Service Campaign
Directed and animated a YouTube ad campaign for our car loan service, translating compliance-heavy messaging into engaging motion content.
Car Loan Service Campaign
Directed and animated a YouTube ad campaign for our car loan service, translating compliance-heavy messaging into engaging motion content.
Date
Apr 2024
Role
Art Direction, Designer
Category
Motion Graphic
Company
Fukuoka Bank
Overview
I created a 15-second motion graphic advertisement for our consumer car loan service, designed to drive sign-ups through YouTube advertising. Working from a script provided by the business team, I handled complete visual execution—establishing the creative tone, designing the storyboard, and delivering full animation across multiple aspect ratios for different placements.
I balanced financial compliance requirements with engaging visual storytelling, transforming technical loan information into accessible visual narratives that maintained brand alignment.
The campaign achieved higher engagement compared to previous efforts, demonstrating that compliance-constrained content could still drive meaningful interaction through strong visual storytelling.
Compliance-Driven Storytelling Through Motion
Each frame demonstrates the balance between regulatory obligations and creative storytelling—using smooth transitions, approachable iconography, and clear typographic hierarchy to maintain viewer attention whilst delivering mandatory information. The motion sequences guide viewers through loan details progressively, transforming compliance content into accessible visual communication that works across different YouTube placements.
Car Loan Service Campaign
Directed and animated a YouTube ad campaign for our car loan service, translating compliance-heavy messaging into engaging motion content.
Car Loan Service Campaign
Directed and animated a YouTube ad campaign for our car loan service, translating compliance-heavy messaging into engaging motion content.
Car Loan Service Campaign
Directed and animated a YouTube ad campaign for our car loan service, translating compliance-heavy messaging into engaging motion content.
Date
Apr 2024
Role
Art Direction, Designer
Category
Motion Graphic
Company
Fukuoka Bank
Overview
I created a 15-second motion graphic advertisement for our consumer car loan service, designed to drive sign-ups through YouTube advertising. Working from a script provided by the business team, I handled complete visual execution—establishing the creative tone, designing the storyboard, and delivering full animation across multiple aspect ratios for different placements.
I balanced financial compliance requirements with engaging visual storytelling, transforming technical loan information into accessible visual narratives that maintained brand alignment.
The campaign achieved higher engagement compared to previous efforts, demonstrating that compliance-constrained content could still drive meaningful interaction through strong visual storytelling.
Compliance-Driven Storytelling Through Motion
Each frame demonstrates the balance between regulatory obligations and creative storytelling—using smooth transitions, approachable iconography, and clear typographic hierarchy to maintain viewer attention whilst delivering mandatory information. The motion sequences guide viewers through loan details progressively, transforming compliance content into accessible visual communication that works across different YouTube placements.