I created a 30-second motion graphic advertisement for our consumer car loan service, designed to drive sign-ups through YouTube advertising. Working from a script provided by the business team, I was responsible for complete visual execution—establishing the creative tone, designing the storyboard, and delivering full animation across multiple aspect ratios to optimise performance across different placements.

The primary challenge lay in navigating stringent financial compliance requirements whilst keeping the content engaging enough to capture viewer attention. I balanced regulatory constraints with creative storytelling, transforming technical loan information into accessible visual narratives that maintained brand alignment.

The campaign achieved higher engagement compared to previous efforts, demonstrating that compliance-constrained content could still drive meaningful viewer interaction when executed with strong visual storytelling and technical precision.