Pokémon Café Official Website

Designed the official website for Pokémon Café, establishing digital brand identity for a new dining experience before physical opening.

Pokémon Café Official Website

Designed the official website for Pokémon Café, establishing digital brand identity for a new dining experience before physical opening.

Pokémon Café Official Website

Designed the official website for Pokémon Café, establishing digital brand identity for a new dining experience before physical opening.

Date

Jan 2018

Role

Designer

Category

Web Design

Company

Pokemon Center Onine

Overview

I designed the official website for Pokémon Café—a new dining destination targeting both dedicated fans and general visitors. Launched whilst the physical café was still under construction, the website needed to build anticipation and drive reservations through an integrated booking system.

Working with an art director, agency, and frontend developers, I established the visual direction for the café's digital brand—interpreting the Pokémon universe through a hospitality lens, balancing playful character appeal with dining establishment sophistication.

I delivered the complete site design (homepage, menu, events, information pages) with fully responsive layouts. The website successfully established brand visibility ahead of opening, and the client commissioned a follow-up project: designing the Pokémon Sweets landing page for the café's takeaway service.

Mobile-First Responsive Design & Visual Direction

The responsive layouts on the left demonstrate a mobile-first approach—optimising navigation and content hierarchy for both dedicated fans and general visitors across device sizes. The Pokémon Sweets landing page on the right showcases the visual direction that balances playful character appeal with dining establishment sophistication, using soft colour palettes and clear information architecture to create an inviting digital experience that complements the café's offering.

London-based designer crafting human-centred digital experiences.

©Ingrid Liu 2025

Pokémon Café Official Website

Designed the official website for Pokémon Café, establishing digital brand identity for a new dining experience before physical opening.

Pokémon Café Official Website

Designed the official website for Pokémon Café, establishing digital brand identity for a new dining experience before physical opening.

Pokémon Café Official Website

Designed the official website for Pokémon Café, establishing digital brand identity for a new dining experience before physical opening.

Date

Jan 2018

Role

Designer

Category

Web Design

Company

Pokemon Center Onine

Overview

I designed the official website for Pokémon Café—a new dining destination targeting both dedicated fans and general visitors. Launched whilst the physical café was still under construction, the website needed to build anticipation and drive reservations through an integrated booking system.

Working with an art director, agency, and frontend developers, I established the visual direction for the café's digital brand—interpreting the Pokémon universe through a hospitality lens, balancing playful character appeal with dining establishment sophistication.

I delivered the complete site design (homepage, menu, events, information pages) with fully responsive layouts. The website successfully established brand visibility ahead of opening, and the client commissioned a follow-up project: designing the Pokémon Sweets landing page for the café's takeaway service.

Mobile-First Responsive Design & Visual Direction

The responsive layouts on the left demonstrate a mobile-first approach—optimising navigation and content hierarchy for both dedicated fans and general visitors across device sizes. The Pokémon Sweets landing page on the right showcases the visual direction that balances playful character appeal with dining establishment sophistication, using soft colour palettes and clear information architecture to create an inviting digital experience that complements the café's offering.

London-based designer crafting human-centred digital experiences.

©Ingrid Liu 2025

Pokémon Café Official Website

Designed the official website for Pokémon Café, establishing digital brand identity for a new dining experience before physical opening.

Pokémon Café Official Website

Designed the official website for Pokémon Café, establishing digital brand identity for a new dining experience before physical opening.

Pokémon Café Official Website

Designed the official website for Pokémon Café, establishing digital brand identity for a new dining experience before physical opening.

Date

Jan 2018

Role

Designer

Category

Web Design

Company

Pokemon Center Onine

Overview

I designed the official website for Pokémon Café—a new dining destination targeting both dedicated fans and general visitors. Launched whilst the physical café was still under construction, the website needed to build anticipation and drive reservations through an integrated booking system.

Working with an art director, agency, and frontend developers, I established the visual direction for the café's digital brand—interpreting the Pokémon universe through a hospitality lens, balancing playful character appeal with dining establishment sophistication.

I delivered the complete site design (homepage, menu, events, information pages) with fully responsive layouts. The website successfully established brand visibility ahead of opening, and the client commissioned a follow-up project: designing the Pokémon Sweets landing page for the café's takeaway service.

Mobile-First Responsive Design & Visual Direction

The responsive layouts on the left demonstrate a mobile-first approach—optimising navigation and content hierarchy for both dedicated fans and general visitors across device sizes. The Pokémon Sweets landing page on the right showcases the visual direction that balances playful character appeal with dining establishment sophistication, using soft colour palettes and clear information architecture to create an inviting digital experience that complements the café's offering.

London-based designer crafting human-centred digital experiences.

©Ingrid Liu 2025