I developed brand identities and promotional materials for a diverse portfolio of local businesses partnering with our company's commerce platform. These businesses—ranging across various industries—typically lacked established brand systems, requiring me to build cohesive visual identities from scratch that would resonate with everyday consumers whilst supporting their sales objectives.

Working as the sole designer on each project, I transformed often unclear client visions into distinctive brand expressions, creating social media content, digital signage, posters, and banners for pop-up events. I collaborated directly with our business team to understand each client's needs, and for projects led by other designers, I provided creative direction and design reviews to maintain quality standards.

This body of work strengthened my versatility across different brand voices and market segments. Every client expressed satisfaction with the final designs, leading to long-term partnerships and demonstrating the commercial viability of the brand systems I established—often with significant creative freedom due to minimal existing guidelines.